To work in tourism is to be fully fluent in the story of a place, not just through landscapes but through the people, values, and experiences that shape how it’s understood and remembered. In Canada, that story is constantly evolving, shaped by those who live here, those who visit, and those who help others see themselves within it.
That perspective sits at the heart of Little Canada and this storytelling series, as a celebration of the individuals who shape this country through their values and creativity. Through real, lived experiences, Canadians We Love offers a grounded and inclusive look at what makes Canada meaningful, and creates space for reflection, connection, and a deeper sense of belonging.
In this edition, we hear from Vincenza Ronaldi, President and CEO of Destination Ontario. With a career rooted in public service, advocacy, and now tourism, Vincenza brings a unique perspective on how Canada is experienced, shared, and understood by those who call it home and those still discovering their place within it. Her work invites us to consider not just where we go, but how we see ourselves in the story of this country.
You’ll find Vincenza’s Little Me outside the entrance of the miniature Tenor Building, the real-life home of both Little Canada and Destination Ontario, at 10 Dundas St W in Toronto.
What does “being Canadian” mean to you, personally?
Canada is the place I call home and an essential part of my identity. I feel deeply connected to both the people and the place, and I am mindful that this land is the traditional territory of Indigenous Peoples who have cared for it for generations. Being Canadian also means recognizing and respecting that history as part of who we are today.
Canada makes room for different stories and paths. Belonging isn’t about being the same; it’s about being accepted as you are—and as a woman with a disability, that has deeply mattered to me. Being Canadian means having the space to live fully, contribute meaningfully, and truly belong.
Can you share a moment when you felt deeply connected to this country or its people?
I always feel deeply connected to Canada on Canada Day. Growing up, my family and I often attended the CHIN Picnic in Toronto on the Canada Day long weekend. Between the fireworks, music, food, and community celebrations, you could feel the country’s diversity on full display. Being surrounded by people from so many backgrounds celebrating together made Canada feel welcoming, vibrant, and something to be proud of.
Is there a part of your story that you think reflects something uniquely Canadian? Or something you could only have accomplished here?
I was born and raised in Toronto, like many people whose parents immigrated to Canada in search of opportunity. My parents came from Italy in the 1950s and chose to build their life here. My story isn’t unique, but it’s one shared by many Canadians, and that shared experience feels uniquely Canadian to me. I can’t imagine growing up anywhere else. As someone who grew up with a disability, Canada gave me the support to live a full life—to attend university, build a family, and have a fulfilling career. I know this isn’t true for everyone, but it’s an experience I’m deeply grateful for and central to what being Canadian means to me.
What values guide how you show up in your community or work, and where did those values come from?
The values that guide how I show up in my work and community come largely from my parents and how I was raised. Growing up in a Toronto neighbourhood with a strong immigrant community, there was a strong emphasis on looking out for one another, contributing where you could, and taking pride in shared spaces. From an early age, we were encouraged to care not just for our families, but for our community and the future we were building together. Those lessons continue to shape how I lead and support others, and that sense of responsibility and care feels deeply Canadian to me.
If someone reading this is still figuring out their place in Canada, what would you want them to know?
If you’re still figuring out your place in Canada, I would want you to know how much there is to discover and appreciate. I encourage people to travel across the country and experience its diverse communities. I’ve been fortunate to do so personally and professionally, and each time I travel, I learn something new—yet it always feels like one connected country. Listening to why visitors come to Canada also reminds you how respected we are globally as a welcoming, safe, and prosperous place. No matter where you live, this is a country we can feel fortunate and proud to call home.